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Pick a Blog Niche for Your Business

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Of the many things important to your blog’s health, there is none more important than your niche. If you’ve started a blog about running, your readership is almost completely based upon that fact. People stay loyal to what they are interested in; their desire to know more, learn more and relate is what brings them back every day. From picking your blog niche to settling into it; keeping a constant is important.

Picking Your Niche

A niche is defined by Dictionary.com as, “a distinct segment of a market.” In an over populated blogosphere, this is incredibly important to standing out. When considering what your niche should be, there are a number of ways to make the decision.

  • Passion: Write what you’re passionate about. This ensures that you’ll want to invest yourself in the life of your blog. Keeping content fresh and current is important; when you love what you’re writing about you’ll be more inclined to keep up with it.
  • Strengths: If you have a vast amount of knowledge in a particular subject, it would be a smart idea to make that your niche. If you hope to become a professional blogger, monetization will be important. When you blog about something you are very knowledgeable on, it presents the opportunity for offering your services or holding webinars you can charge for.
  • Popularity: With everyone and their brother blogging, the rest of the family is flocking to the net to read it. There are topics that are more in demand than others. Self -help, health, design are popular right now. Choosing a popular topic can create more traffic.

Sticking With It

Here is the takeaway: Once you’ve picked your blog niche, don’t stray. Having a specific niche will keep your readers happy and make your life easier as well. Monetization and keyword use are reliant on your niche.

  • Readership: Your readers come to expect something specific from you. If you’ve built your following around running, they will look to your for that. SEOmoves.org  suggests, “Stick to a niche and help your visitors stay focused. Don’t distract them with pages on ten different, unrelated subjects.”
  • If you want to monetize: When looking to monetize your blog, having a specific topic area will be helpful. When you consider marketing, having a specific target audience will make it much more effective.
  • Keywords: To get your blog ranked, and bring in a strong readership, keyword use is essential. When you focus on a specific niche, you will be gearing all your keywords toward that. This builds a strong backbone for the health of your blog.

Integrating Changes

If, for some reason, you do want to change your niche, you should consider multiple things first. Although it is not recommended to change your niche, there are ways to do it that won’t hurt your blog in the state it’s in now.

  • Integrate new topics: If you want to incorporate a niche that is similar to your current subject area, you can do so by slowly integrating new posts. This allows your readers to feel out the subject. Keep readers by continuing to provide excellent content on your original niche, as well.
  • Create new pages: If you want to simply incorporate healthy recipes or top 10 lists, create a new page. This won’t distract your readers if they aren’t interested, but still allows you to include the new content.
  • Start a new blog: If the new topic is completely different from your current, starting a new blog will be the best idea. If you have a strong readership, consider pointing them in the direction of your new blog as well. Introducing a completely new topic can turn off readers who have come to expect something particular from you.

Finding a niche is incredibly important to the sustainability of your blog. A strong niche allows for better monetization, greater reader loyalty, and easy online categorization. Sticking with a topic that gains readership will keep your blog alive and kicking.