Enterprise Content Management

Ektron is a leading content management system that is recognised by leading analysts as one of the most innovative WCMS solutions in the marketplace today

With in excess of 8,000 customers worldwide and over 20,000 internets, intranets and extranets running on Ektron CMS, it is also one of the most widely used WCMS solutions currently available

Built around the Microsoft .NET platform, Ektron's CMS solution has evolved to focus on three core areas; Web Content Management, Marketing Optimisation and Social Media. Whilst many of its competitors rely on shareware / freeware tools to provide functionality such as social components, Ektrons approach has been to develop its own in house solutions which it maintains and supports directly rather than relying on the community spirit as many WCMS competitors do.

Ektron has grown its global presence by opening offices around the three core trading centres of the globe (Americas, Europe, Asia Pacific). Whilst especially in the .NET WCMS space its competition have taken to opening 'franchises' a la MacDonalds, Ektron has consistently added offices as 100% owned subsidiaries to the Ektron Corporation. Thus customers who buy Ektron are actually buying directly from Ektron and not an 'associated' organisation to the CMS vendor.

As the WCMS space has moved away from just managaging content - to the concept of managing the web experience (aka Web Experience Management), Ektron has developed a number of options ranging from prescriptive personalisation (aka implict and explicit personalisation) to adaptive personalisation, as well as developing a range of tools for mobile enablement of content to cater for the growing trend of the user experience being obtained via hand held devices.

Companies such as Wallmart, Kodak, Dolby, HTC and Microsoft themselves - but to name a few - trust Ektron to manage their web environments and keep their businesses competitive in the fast moving world of the web.